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  • Puma launches sports-based experience on ‘Roblox’ [watch]

    Puma launches sports-based experience on ‘Roblox’ [watch]

    Puma, in partnership with Wonder Works studio, has launched a sports-based experience on Roblox – a global online gaming and game creation system.


    The Puma and the Land of Games experience features Roblox’s newest Layered Clothing technology.

    Players can customise their characters with hyperrealistic clothing that fits any avatar body type and wear Puma from head to toe. As they explore the experience, fans will unlock new zones and additional Puma sportswear pieces.

    ALSO READ: ‘Metaverse’: TV companies are playing catch-up with online entertainment


    Puma and the Land of Games offers the global Roblox community to bring out their inner athlete through sports mini-games and training activities like lifting weights and track running. This immersive experience gives an insight into what it is like to sign with the Puma brand as an athlete.

    “The three minigames that will be launched are Endless RunnerFootball Rush and Dodgeball Showdown. In Endless Runner, competitors will do their best to avoid obstacles to try to remain on the track before the ‘beast’ gets to them. In Football Rush fans will utilise different power-ups as they try to score as many goals as possible. And in Dodgeball Showdown, players will showcase their dodging and throwing abilities in a simulation of the classic playground game.”

    The aim is to deliver compelling gameplay that promotes both ambition and creativity with a fun-first focus.


    View the full article



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Afrii Diaspora Dialogue

A Platform for Dialogue for the African diaspora

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