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  • Rock giants Muse partner with SA artists for one-of-a-kind experience

    Rock giants Muse partner with SA artists for one-of-a-kind experience

    Legendary English rock band Muse has captured the world year after year with smash hits like Plug in Baby, Stockholm Syndrome and Hysteria. In an attempt to connect music fans and bourbon lovers, Muse has partnered with Jim Bean to reunite fans with their favourite artists. 

    On Thursday 26 May, the band officially announced the global launch of Welcome Sessions. Between June and December this year, Mzansi music lovers will be treated to thrilling performances by local artists. 

    ALSO READ: Most Influential People List: Six musicians who scored a spot [listen]

    MUSE PARTNERS WITH JIM BEAN 

    As part of Jim Bean’s mission to inspire a sense of belonging in others, the brand will be bringing music and bourbon together through Muse’s international summer festival run. The alcohol brand’s global brand vice president, Veronique Mura, says they have brought fans together for centuries. 

    “As music fans emerge into this new world, their need to reconnect and reunite with the communities around them is greater than ever,” said Mura.

    “With the latest evolution of our Welcome Sessions campaign, we’re excited to double-down on our promise to music fans to create unique shared experiences that bring us closer together.”

    CELEBRATING MUSIC WITH THE WORLD 

    Muse’s lead vocalist and guitarist, Matt Bellamy, looked back at how the band emerged as one of the biggest bands in the world. 

    “Our band emerged thanks to the music teachers who taught us to play, the studio that gave us our first break and the live performances at The Cavern Club [in England] all those years ago.”

    The Jim Beam Welcome Sessions campaign kicked off in April with an intimate concert by Muse at The Carven Club in Exeter, England. 

    TAKE A LOOK 

    ALSO READ: German-based muso Thabilé stuns with genre-bending album [listen]

    SOUTH AFRICAN PROGRAMME 

    4 June – Winston Pub, Durban: Mouse, Hated Related, Saturn Return and Black Math

    11 June – Sowaar Bar, Pretoria: BCUC and Shortstraw

    25 June – Daisy Jones, Cape Town: Conco Cowboys and Yndian Mynah

    1 July – Evol, Cape Town: Elle E and TOUGHGUY 

    9 July – Sognage, Johannesburg: Urban Village, Smokey Mercle and Dangerfields

    23 July – Hell’s Kitchen, Johannesburg: Fuzigish and Hellcats

    3 September – Better Days, KwaZulu-Natal: Red Robyn, Qadasi & Maqhinga

    9 September – Smoking Kills, Johannesburg: MX Blouse and Stiff Pap

    30 September – House of Machines, Cape Town: Mikhaela Faye and Stiff Pap

    7 October – Swaar Bar, Johannesburg: The Tazers and Morena Leraba

    28 October – Railways Cafe, Pretoria: Make-Overs, Sun Xa Experiment and The Black Cat Bones

    4 November – Tiger’s Milk (Cedar Square), Johannesburg: Easy Freak and DJ Invizable

    26 November – Padstad, Pretoria: Fokofpolisiekar

    3 December – Sin + Tax, Johannesburg: Chantel Van T and Painted Flowers

    10 December – Armchair, Cape Town: Retro Dizzy and Nikola Vlok

    View the full article


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Afrii-Diaspora Dialogue

A Platform for Dialogue for the African diaspora

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