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  • Former ‘Idols SA’ judge Randall Abrahams appointed CEO at Primedia

    Former ‘Idols SA’ judge Randall Abrahams appointed CEO at Primedia

    Media guru and former Idols SA judge, Randall Abrahams has been appointed Chief Executive Officer of Primedia Broadcasting. 

    Primedia Broadcasting comprises five of South Africa’s  content and broadcasting platforms – Radio 702 and 947 in Gauteng, as well as Cape Talk and KFM in the Western Cape and national newsite Eyewitness News. 


    Abrahams is taking over from Geraint Crwys-Williams who was acting in the role and has since left the company.

    Primedia said Abrahams has vast media experience and is credited for having turned around SABC commercial radio stations and the launch of the country’s first ever youth radio station, YFM.

    Primedia Group CEO Jonathan Procter said the group is excited to appoint a business leader who not only focuses on the bottom-line, but also one who encourages creativity and embraces transformation.

    The radio stations and news site under the Primedia Broadcasting Group. Photo: Facebook

    “Randall has previously served on various regulatory bodies such as the South African Standards Authority, the NAB and the Recording Industry of South Africa (RiSA) among other public service contributions. His creative mindset and his business acumen is perfectly aligned with our vision and purpose,” said Procter.

    About his appointment, Abrahams said he is very pleased to return to a swiftly evolving broadcasting landscape and is very excited to join the Primedia Group. 

    “Primedia remains at the forefront of both content creation and distribution with a drive for continued innovation.

    “Working under Jonathan’s leadership alongside a team of experienced marketers and creatives is an exhilarating prospect, and I aim to bring my combination of experience and innovative ideas to the table.”

    Randall Abrahams

    ALSO READ: ‘Idols SA’ parts ways with both Randall Abrahams and Unathi Nkayi

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Afrii-Diaspora Dialogue

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