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  • HUAWEI P50 Pro and Pocket Premium Edition – stylish reinvention of digital photography

    HUAWEI P50 Pro and Pocket Premium Edition – stylish reinvention of digital photography

    Pre-orders have now opened for the flagship HUAWEI P50 Pocket Premium Edition foldable smartphone and the unique HUAWEI P50 Pro. Now available in South Africa, these breathtakingly beautiful smartphones will change your life. Pre-order today and receive a free gift!


    Inheriting a legacy of photographic excellence, the more budget friendly HUAWEI P50 Pro redefines the future of photography. It features an innovative True-Form Dual Matrix camera design that creates a professional experience from the palm of your hand.

    The HUAWEI P50 Pro incorporates the industry’s first fully evolved computational photography technology. This means more realistic colours and ultra-high definition and dynamic ranges. It also features enhanced intelligent capture. The super main camera unit on the phone not only delivers perfect image quality and realistic colours but also captures rapid snapshots with an ultra-clear and ultra-stable zoom experience.


    The HUAWEI P50 Pro’s Dual-Matrix camera uses powerful algorithms to enhance image clarity, colour quality, speed and zoom. This is where its two ‘dazzling eyes’ shine through. The HUAWEI XD Optics and upgraded HUAWEI XD Fusion Pro image engine work in unison to reproduce comprehensive image details. Clarity is the priority for the HUAWEI P50 Pro. As such, the image engine ensures more light can come in and capture patterns and textures in greater detail. Whatever the situation, users get super-clear shots with incredible precision.

    Professional-grade colour accuracy shows the world’s true colours on the beautiful 6.6 inch screen. The True-Chroma Image Engine features an upgraded ambient light sensing system, P3 wide colour gamut and 2,000+ colours adjustment, to display the world’s beauty. The HUAWEI P50 Pro’s 120Hz screen refresh rate and 300Hz touch sampling rate mean people get the smoothest possible viewing experience. Its 1 440Hz high frequency PWM dimming control reduces eye strain, so even in the pitch darkness of loadshedding you’ll see it all!


    The HUAWEI P50 Pro’s 64MP periscope telephoto camera⁠ brings far-away objects up close and personal, while HUAWEI XD Optics greatly improve image quality. Users can discover small objects as close up as 2.5 cm to amplify beauty and details! The phone’s 100x zoom with a total zoom range of up to 200x when used in conjunction with the wide angle and periscope lens, means users always get a clear and stable shot. The HUAWEI P50 Pro features a True-Steady Shot that lets users record their view out of a car window on a road trip, for example or the thrilling moments in a match. Shaking hands will never ruin photos and videos again!

    Users can also go wide with the HUAWEI P50 Pro. Its 120° ultra-wide rear camera and 100° ultra-wide angle front camera enables you to capture landscapes and group photos galore.

    When it comes to image editing, the HUAWEI P50 Pro has a powerful AI Remove function that lets users eliminate unwanted objects that appear in photos… so you’ll never have to face your ex in photos again!

    Huawei P50 Pro / Photo: Huawei

    ALSO READ: HUAWEI MatePad T 10s makes entertainment possible anywhere, anytime


    Putting grace in the palm of your hand, the HUAWEI P50 Pocket Premium Edition is ushering in a new era of smartphone foldable beauty. This eye-catching design was made with Dutch haute couture designer, Iris Van Herpen. Her designs are a fusion of technology-infused elements in whimsical haute couture, and this is evident in the new device.

    The two screens of the HUAWEI P50 Pocket Premium Edition unfold into a perfectly flat and smooth screen, creating a visual feast for the user. Huawei’s unique all-new multi-dimensional hinge design provides a large bending radius. This results in a thinner smartphone with less convex on the back cover.

    When unfolded, the HUAWEI P50 Pocket Premium Edition features a 6.9-inch flexible OLED screen with a 21:9 aspect ratio. That’s a full on cinematic experience. The screens feature a pixel density of 442ppi supporting more than one billion colours! This ensures all colours and details are visible. The screen brightness adapts to surrounding light so users’ eyes are constantly protected. Even in outdoor areas where the sunlight is strong, content on the display will remain legible. The adaptive brightness feature can also dynamically adjust the display brightness and optimise the viewing experience.

    Huawei has also introduced a new anti-reflection nano optical layer to the smartphone’s main screen, bringing with it an extremely low reflectivity. This counteracts the effects that the crease may have on the visual experience.


    The cover screen of the HUAWEI P50 Pocket Premium Edition displays notifications, schedule, calendar, music and weather. It also allows control of other features. A range of vibrant themes are available so you can completely customise your experience.

    Content and services seamlessly flow between both screens and users can access the camera from the cover screen. After capturing photos or videos while folded, users can view the captured media on the Cover Screen. By unfolding the HUAWEI P50 Pocket Premium Edition, users can pick up a call and fold it again to end the call.

    The HUAWEI P50 Pocket Premium Edition strikes the perfect balance between form and function. It delivers great standby battery life and supports fast charging speeds, featuring a 4 000 mAh battery and supporting the 40W HUAWEI SuperCharge for an effortless high-speed top-up.


    This smartphone offers a unique photography experience through its new Ultra Spectrum Camera System. This includes a triple-lens rear camera setup comprising a 40MP True-Chroma camera, a 13MP Ultra-Wide Angle camera, a 32MP Ultra Spectrum camera and a 10.7MP front camera.

    Featuring the unique Ultra Spectrum Fluorescence Photography feature, the phone delivers more depth and layers in photos and videos. Using the Ultra Spectrum illuminator, the device can capture content and details otherwise imperceptible to the human eye. The innovative and exciting clash of light and objects allows users to discover beauty in everyday life.


    So, what are you waiting for?

    If you pre-order the HUAWEI P50 Pocket Premium Edition, priced at R28,999, on the Huawei Store (Online) and make a part payment of R199 before 31 March 2022, you will receive a discount of R2 999 on the balance of the purchase price of the HUAWEI P50 Pocket Premium Edition You’ll also get the following promotional gifts: the HUAWEI FreeBuds Lipstick (valued at R3,999) each, limited stock available and a HUAWEI P50 Pocket Phone Cover (valued at R999) each, limited stock available.

    If you pre-order the HUAWEI P50 Pro, priced at R19999, on the Huawei Store (Online) and make a part payment of R199 before 31 March 2022, you will receive a discount of R1999 on the balance of the purchase price of the HUAWEI P50 Pro. You’ll also get the following promotional gifts: the HUAWEI Watch GT 2 Pro (valued at R6,999), limited stock available, the HUAWEI FreeBuds 4i (valued at R1,499) each, limited stock available.

    Ts and Cs apply.

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